Foto: Adobe Stock

Fem-Talk: Show him it’s a woman’s world

Er freut sich über einen Staubsauger zu Weihnachten, bringt seiner Frau auf Knien das Tablett ans Bett und weint über das verbrannte Essen. Fotograf und Künstler Eli Rezkallah hat in seiner Serie „In a parallel universe“ die Rollen von Männern und Frauen vertauscht – und will uns damit zum Nachdenken bringen.

Es sind Werbeplakate aus den USA der 40er-, 50er- und 60er-Jahre. Sie werben für Staubsauger, Bier oder Krawatten und sind aus heutiger Sicht vor allem eins: sexistisch. Der libanesische Künstler und Fotograf Eli Rezkallah hat sich dieser Werbeplakate angenommen – und sie mit vertauschten Rollen nachgestellt. Durch einen humoristischen Blickwinkel will er so Stereotypen und modernen Alltags-Sexismus hinterfragen.

Was Frauen besser können

Die Idee zu „In a parallel universe“ kam Eli Rezkallah beim Thanksgiving-Essen mit seiner Familie, als seine Onkel sich darüber unterhielten, was Frauen alles besser könnten: Kochen, sich um die Küche kümmern oder ihre „fraulichen Pflichten“ erfüllen. Er sei überrascht gewesen, dass einige Menschen immer noch diese veralteten Rollenbilder verinnerlicht haben. Die Idee zu seinem „Paralleluniversum“ war geboren.

Although I know that not all men think that way I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison.

Und damit hat Eli Rezkallah viel Erfolg. Seine neu gestalteten Werbeplakate bringen einen zum Schmunzeln – und dann zum Nachdenken. Die vertauschten Rollen mögen uns eigenartig vorkommen, aber sie verdeutlichen auch, wie das Frauenbild noch Mitte des 20. Jahrhunderts war – und heute noch in mancher Hinsicht ist. Denn Teile des Frauen-in-die-Küche-Rollenbildes sind immer noch existent. Nicht immer so deutlich, wie bei Eli Rezkallahs Onkeln, sondern oft auch unterbewusst. Aktionen wie diese helfen, das Bewusstsein in unserer Gesellschaft zu schärfen und ein Statement zu setzen.

Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling “their womanly duties”. Although I know that not all men think that way I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison. “In a parallel universe” is a series of fictional images, recreated from real ads in the mad men era, that question modern day sexism: showing it through a humorous light to spark a conversation through role play – a conversation that we need to have, uncles. Check the rest of the project on my website (link in bio) @plastikstudios 2018 #timesup #elirezkallah

A post shared by Eli Rezkallah (@elirezkallah) on

Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling “their womanly duties”. Although I know that not all men think that way I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison. “In a parallel universe” is a series of fictional images, recreated from real ads in the mad men era, that question modern day sexism: showing it through a humorous light to spark a conversation through role play – a conversation that we need to have, uncles. Check the rest of the project on my website (link in bio) @plastikstudios 2018 #timesup #elirezkallah

A post shared by Eli Rezkallah (@elirezkallah) on

Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling “their womanly duties”. Although I know that not all men think that way I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison. “In a parallel universe” is a series of fictional images, recreated from real ads in the mad men era, that question modern day sexism: showing it through a humorous light to spark a conversation through role play – a conversation that we need to have, uncles. Check the rest of the project on my website @plastikstudios 2018 #timesup #elirezkallah

A post shared by Eli Rezkallah (@elirezkallah) on

Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling “their womanly duties”. Although I know that not all men think that way I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison. “In a parallel universe” is a series of fictional images, recreated from real ads in the mad men era, that question modern day sexism: showing it through a humorous light to spark a conversation through role play – a conversation that we need to have, uncles. Check the rest of the project on my website (link in bio) @plastikstudios 2018 #timesup #elirezkallah

A post shared by Eli Rezkallah (@elirezkallah) on

Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling “their womanly duties”. Although I know that not all men think that way I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison. “In a parallel universe” is a series of fictional images, recreated from real ads in the mad men era, that question modern day sexism: showing it through a humorous light to spark a conversation through role play – a conversation that we need to have, uncles. Check the rest of the project on my website @plastikstudios 2018 #timesup #elirezkallah

A post shared by Eli Rezkallah (@elirezkallah) on

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